Customer reviews are extremely important to drive referrals and footfall to your practice in addition online it can be said to increase conversion rates by up to 18% in sales. Research also shows that 61% of customers read online before making a purchase decision and 63% of customers are more likely to make a purchase from a site that has user reviews. Although this research is from the retail vertical we can see how online reviews can have a similar effect on a business in the healthcare sector.
We all know how difficult it is as health practitioners to get reviews from our customers and even more so in our particular service industry as a physio or osteopath, as normally people tend to leave reviews when they have something bad to say. However having said all that it is not impossible to get reviews and there are some ingenious ways I have come up across to get these reviews on to your site. To make your patients leave a review you have to come up with a reason for them to want to write one for you. Below are a list of different ways I have come across and some I ave come across surfing the web and grabbing ideas from other websites. Below I have included a list of some of the ways to do this.
1.
Just ask for a review
Its pretty obvious that when you go into a restaurant at the end you are asked if you enjoyed the meal but how many do we as clinicians do the same thing and ask for reviews from our patients after a treatment session. It’s the same principle, so if im using your service at anytime and anywhere just ask the patient what they think.
2. Create a reviewgraphic.
Collect data from customers and turn it into graphs and data sets to show on an infographic. It is ideal for presenting lots of customer data in one go.
3. Add reviews to your site
This is an obvious step but one that is missed a lot. By adding some reviews this will also add unique content to your site and help you go up in Google rankings. Reviews lets your customers know what your other customers think about your service of you and acknowledges your practice as a good place to go to to get treatment.
4. Have your past clients
bring in more referrals.
This is golden. If past customers bring in new clients through reviews create offers to give to them like free massage or 5% discount on treatment session. This way you will get more clients through sales from of word of mouth and extra customers.
5. Get profiles
Go online and research where your competitors have reviews and get your profile posted in the same place. If not potential clients make have to go to these sites to set up your business and then may not be able to leave a review by default.
6.
Local Listings
This is where you find where your business is located so get local listings on Qype, Yelp and Brownbook to start off with.
7. Create a Google+ Business Listing
This is extremely important as Google+ automatically pulls in information from various directories and automatically lists these reviews. So it may well be of use to scan some of the popular directories such as the ones above to see if you have not already recieved some reviews from these places and more importantly that you have responded to any negative feedback.
7. Give me what I want
If your clients have compiled a list of reviews and you take action to implemt change this shows that your business “listens” to its customers and wants to do what it can to improve your experience to make sure you tell your friends about them and you come back. To do this effectively you will have to data mine your reviews on Linkedin, Facebook and Twitter or on whatever social platforms you use to engage with your customers.
9. Publish good and bad reviews
Having only positive reviews on your website is not a good thing as someone looking at these reviews may think that it lacks a bit of authenticity. I think it is important to include negative reviews as well but if there are negative reviews that you are doing the right thing and responding to these complaints as well. This encourages customer feedback and in the long term more customers will feel at ease to include more feedback.
In a later post I will
include how to get reviews from
bloggers and from the media and how social media can be used to get reviews.
Please feel free to leave any comments perhaps you can share your ideas on some other ways to get online reviews.
We all know how difficult it is as health practitioners to get reviews from our customers and even more so in our particular service industry as a physio or osteopath, as normally people tend to leave reviews when they have something bad to say. However having said all that it is not impossible to get reviews and there are some ingenious ways I have come up across to get these reviews on to your site. To make your patients leave a review you have to come up with a reason for them to want to write one for you. Below are a list of different ways I have come across and some I ave come across surfing the web and grabbing ideas from other websites. Below I have included a list of some of the ways to do this.
Its pretty obvious that when you go into a restaurant at the end you are asked if you enjoyed the meal but how many do we as clinicians do the same thing and ask for reviews from our patients after a treatment session. It’s the same principle, so if im using your service at anytime and anywhere just ask the patient what they think.
2. Create a reviewgraphic.
Collect data from customers and turn it into graphs and data sets to show on an infographic. It is ideal for presenting lots of customer data in one go.
This is an obvious step but one that is missed a lot. By adding some reviews this will also add unique content to your site and help you go up in Google rankings. Reviews lets your customers know what your other customers think about your service of you and acknowledges your practice as a good place to go to to get treatment.
This is golden. If past customers bring in new clients through reviews create offers to give to them like free massage or 5% discount on treatment session. This way you will get more clients through sales from of word of mouth and extra customers.
Go online and research where your competitors have reviews and get your profile posted in the same place. If not potential clients make have to go to these sites to set up your business and then may not be able to leave a review by default.
This is where you find where your business is located so get local listings on Qype, Yelp and Brownbook to start off with.
7. Create a Google+ Business Listing
This is extremely important as Google+ automatically pulls in information from various directories and automatically lists these reviews. So it may well be of use to scan some of the popular directories such as the ones above to see if you have not already recieved some reviews from these places and more importantly that you have responded to any negative feedback.
7. Give me what I want
If your clients have compiled a list of reviews and you take action to implemt change this shows that your business “listens” to its customers and wants to do what it can to improve your experience to make sure you tell your friends about them and you come back. To do this effectively you will have to data mine your reviews on Linkedin, Facebook and Twitter or on whatever social platforms you use to engage with your customers.
8. Email followups
Get customer emails
at the point of payment. You can then email that person to ask if they would
like to leave some feedback. Of course you will need to keep track of these emails
when they go out so that customers are not bombarded with the same email.
Having only positive reviews on your website is not a good thing as someone looking at these reviews may think that it lacks a bit of authenticity. I think it is important to include negative reviews as well but if there are negative reviews that you are doing the right thing and responding to these complaints as well. This encourages customer feedback and in the long term more customers will feel at ease to include more feedback.
10. Create a blog post
By creating a blog post that goes out and asks your customers their opinions about the service they have received at your practice, this is s great way to get a ton of comments and suggestions from people who really want to have a voice and you want these customers to come along with a story and for them to feel part of the story by leveraging the interaction you can get in a blogpost interaction. It does'nt matter if it is the secretary or associate physiotheapist who puts up the post but it can be as simple as saying "hey guys we are thinking of doing this thing or something new and would love your feedback".
By creating a blog post that goes out and asks your customers their opinions about the service they have received at your practice, this is s great way to get a ton of comments and suggestions from people who really want to have a voice and you want these customers to come along with a story and for them to feel part of the story by leveraging the interaction you can get in a blogpost interaction. It does'nt matter if it is the secretary or associate physiotheapist who puts up the post but it can be as simple as saying "hey guys we are thinking of doing this thing or something new and would love your feedback".
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